{ Monthly Archives }

December 2006

The Wrong Building Blocks

DATE: December 25, 2006 | COMMENTS: 0 | TOPIC: Uncategorized | AUTHOR: Scott

I’m sorry I can’t be all positive. It’s just that it’s easier to find examples of lousy marketing than it is to identify great 5dollarideas. The other day a vendor came by and gave us a presentation on his company’s capabilities. As he was leaving, he gave each of the attendees this little building block […]

Your Business Card — Is it the Real You?

DATE: | COMMENTS: 1 | TOPIC: Uncategorized | AUTHOR: Scott

Tom Peters was the first to talk about the importance of Brand You. Well, at a networking session, how do you showcase your personal brand? Can you capture your character, interests, projects and personality on a business card? Goodness knows my company card is pretty darn standard.
Introducing Moo Cards. This little company will take your […]

Live Your Brand or Service

DATE: | COMMENTS: 0 | TOPIC: Uncategorized | AUTHOR: Scott

Here’s a quick one. I was grocery shopping a few weeks ago and pulled in to a parking spot. As I was getting out of my car, I noticed a Toyota Prius in the spot across from me. It’s license plate cleverly said: “HAF GAS”. The owner happened to be loading the trunk with groceries […]

Who is Your Employee of the Month?

DATE: | COMMENTS: 2 | TOPIC: Uncategorized | AUTHOR: Scott

From hotels to restaurants to daycares… businesses love to acknowledge an employee of the month. Most places I’ve seen stick to the ol’ photo and plaque routine. Boring. I want to know WHO the Employee of the Month is, and why they were given this illustrious designation.
The other night my wife and I were out […]

Reward Your Customers’ Intelligence (or Their Hair)

DATE: | COMMENTS: 0 | TOPIC: Uncategorized | AUTHOR: Scott

There is a great coffee stand down the street from my place. It’s one of those plaes about the size of a refrigerator box that sits in the middle of a parking lot. For the thousand odd cars that drive past it every day, it could be easy to overlook.
The owner of this shack has […]