{ Monthly Archives }
RFID marketing is here. Check out this new personalized billboard for Mini (New York Times Article). When a Mini driver approaches, the billboard posts a personal message to that person -“Hey Tad, How’s the new Bloc Party album?” It’s triggered by an RFID tag in the driver’s key chain and messages are created from a […]
Yesterday I received a year-end statement from my credit card categorizing all my purchases for the year. It’s a really nice little service, showing me how I spent my money over time. But it got me thinking- what if they went one step further and actually recommended an optimization plan?
Imagine if your bank recognized that […]
The hottest video games these days are usually first-person shooters with all forms of gore and tragedy… and they typically cost upwards of $50. Burger King has flipped that model like a flame-broiled Whopper. At Burger King, you can buy one of three different games starring their “King” character for just $3.99. The games are […]
In the search for target consumers, most marketers often forget a very economical and powerful group- their own employees. In the age of word-of-mouth, every consumer is a marketing channel, so ensure you’re tapping into your most loyal ones.
Say you want to target new mothers. Before you start spending lots of money in American Baby, […]
According to Harvard Medical School Professor, Charles Czeisler, workers who “average four hours of sleep a night for four or five days develop a level of cognitive impairment equivalent to legal drunkenness.” (HBR 10/06)
Wow. So basically if you want to make smarter decisions at the office, maybe you should start with how much sleep you’re […]
Have you noticed that when someone declares, “We need to make this more cost-effective,” they really mean lower the cost, even if that throws effectiveness out the door?
My case in point- When negotiating marketing programs, the first thing cut is often the research to measure the results of the program. This should be the […]
