{ Monthly Archives }
I came across this sign in the parking lot of my favorite grocery store, Wegmans. It’s in front of the furthest parking space from the store… the one that you pray you don’t get. I did a doubletake when I read it: “This Space Reserved- For everyone who knows that a few extra steps every […]
OK, so I have to vent a bit. Is anybody else a little fed up with all this hype around consumer-created commercials? Time and AdAge both name “You” their Person/Agency of the Year. The Super Bowl is filled with ads made by consumers. And hardly a marketing article goes by without talk of agencies succumbing […]
If any of you hold Starbucks stock, you might have noticed something different with the annual report this year. Every Starbucks shareholder received a coupon for two free coffees and an invitation to treat a friend to a good conversation over a cup. Shareholders are then encouraged to share their own personal Starbucks moments […]
I’m planning a trip to Canada and so was perusing U.S. Customs new passport regulations… when I bumped into this graphic on their travel page. As a “resident alien” in the U.S., I’ve spent plenty of time on government websites and I’ve certainly never seen anything so “informal” - it was really unexpected.
It doesn’t exactly […]
My wife and I recently set-up a baby registry and Target. Thanks to the kindness of friends and family, we’ve received a bunch of gifts (via Target) through the mail.
In the process, we received some duplicates and some gifts that just weren’t quite right - gifts that needed to be returned. The first couple of times […]
Building on Scott’s post about the launch of Microsoft Vista and all the hoopla surrounding the Boston guerrilla marketing snafu, many marketers have forgotten where true buzz really comes from. Word-of-mouth doesn’t come from PR stunts, it comes from little acts of thoughtfulness.
It’s the everyday, but surprising acts of a brand that leave a strong […]
I’m wondering whether there is an inverse relationship between corporate “suspense” and the cost of product / service “buzz”? Perhaps it’s obvious that the more suspense you build, the less dough you have to invest in buzz marketing… but if it were obvious, why do so many companies blow opportunities to create suspense?
Case in point […]
