{ Monthly Archives }

May 2007

You Try It, You Buy It?

DATE: May 3, 2007 | COMMENTS: 2 | TOPIC: Uncategorized | AUTHOR: Scott

 I’m a huge advocate of “taste-testing”… as the authors of Creating Customer Evangelists would say, “break your product down into bite size chunks so it can be easily sampled.”
Case in point - I was at my local Pro Golf Discount store this week exploring the purchase of a new driver. Anyone who golfs avidly knows […]