I was back at Albertson’s today… yes, for the warm bread. I also picked up a bunch of other stuff, and I couldn’t help but notice I was idle for several minutes while the clerk checked through and bagged my groceries.
In that time I hovered over the debit/credit payment terminal waiting for the right time to swipe my card and sign. Is this an opportunity for the store (or a specific brand) to survey me on my shopping habits? Would it be intrusive?
I can imagine the clerk saying to me, “Would you like to save $2 on your purchase today? Just fill out the survey on the pay terminal while I check through your groceries.” Based on my “club card”, they know I don’t shop there often. So, the survey could probe… “Why did you shop with us today?” What store department needs the most improvement?” “How many times a week do you shop for groceries?” Basic questions with finite sets of answers. The surveys could evolve over time to explore specific store issues: “Were you in the produce section today?” “Did you notice our promotion for pears?” “Should we expand our selection of organic pears or local pears?”
There are oodles of questions that could fill this time… an interesting way for Albertson’s and brands to collect real-time data.
Is this an invasion of my space? Would it offend you? Or, are there other opportunities you see to use idle time to learn more about your customers?
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