1. It's the thinking that drives a business, not the budget.
2. Little acts can make a big difference.
3. Big ideas don't need big bucks.
"50% of my advertising dollars are wasted... the trouble is, I don't know which half." This quote is so often used to evoke both cringes and chuckles we've become almost numb to its message. 50% of ad dollars are wasted! That's just cruel.
We believe two things: (1) We should be able to track marketing spend directly to bottom-line results - more customers, more revenue, more impact; and (2) Marketing and advertising doesn't need to be so darn expensive in the first place.
That's why 5dollarideas.com is peppered with real-world examples of how organizations apply ingenuity and creativity to develop marketing ideas and campaigns. We're passionate about proving it's possible to shake things up on the cheap. The best is, these $5 ideas are free inspiration. Enjoy!
